The first thing I did was to host a branding workshop for them to get aligned on their brand values, their USP and their target market. After some interesting debates between the founders I used the results of the workshop (alongside consistent communication with all the stakeholders) to create their brand identity as shown below.
Using this new brand identity I then applied it to their website build (Webflow) which clearly and simply communicated who they were, what they did and who for. It started out with just the homepage and after a feedback and review session the design the rest of the website was built out which they were able to manage themselves.
After the website, I then focussed my attention on the platform UI/UX. This started with creating a design system so the developers could build out these reusable components and creating a preview of the components in context.
“Connor was instrumental in helping us align our branding to our mission and values as a company.
His process allowed us to deeply understand how we wanted to look, feel and sound to our customers allowing us to build stronger engagement and differentiate us from our competition”
