Unlike other projects, I wanted to create something that didn't require you to have a smartphone - infact, even better if you didn't have regular access to social networks; Pablo's aim was to get you pushing yourself in the real world.

The concept:
A companion which would text you at your desired interval with tips and challenges that help improve your health and wellbeing. Here's a video ad I made to showcase how it would work:


How:
In order to have the most efficient distribution system I would need to create a text message pipeline.

i.e. On day 1 user receives Message 1, Then on day 2 user receives Message 2 etc.

This is actually vastly more challenging than you might think - especially when you have different users on different plans, being billed at different intervals etc.

As a huge fan of the current No-Code movement, I ended up using a variety of tools to build the system:

- Integromat
- Airtable
- Webflow
- Memberstack
- Zapier
- ClickSend

The results - after a lot of interation (and having to upgrade all my plans on the various tools) - were great.